HMC Hub Presents
The Doctor's Marketing Blueprint™ Masterclass
Before you spend another rupee on marketing, understand the system.
REGISTRATION FOR THIS COHORT IS CLOSED
Contact supportWith Akhil Dave – The White Shirt Man
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Understand What You'll Build in 60 Seconds
Akhil Dave – The White Shirt Man
Healthcare Marketing Strategist, Consultant & Mentor
25+ Years in Healthcare Marketing
Build a practical and ethical clinic marketing system—so you know what to handle yourself, what your team can manage and how to guide your agency.
Everything You Need to Understand and Control Your Clinic Marketing
- 3Days
- 9Hours
- 8Modules
- 33Resources
- LifetimeRecordings
- 30-DaySupport
- 1:1Clarity Call
- CompletionCertificate
Registration for this cohort is closed
This cohort is now closed
Write to us to be informed about the next cohort.
Contact supportPractical learning you can use your way
One Masterclass. Three Practical Ways to Use It.
Learn enough to take control of your clinic marketing—without becoming a full-time marketer.
Do It Yourself — DIY
Handle selected marketing activities using ready-to-use templates, checklists, prompts and workflows.
Empower Your Clinic Team
Give your team clear priorities, responsibilities and systems for consistent implementation.
Manage Your Team or Agency Smartly
Brief them correctly, review their work intelligently, protect your budget and demand accountable execution.
Choose one approach—or combine all three according to your clinic's needs.
Knowing is Knowing and Doing is Doing.™
You were trained to care for patients – not to decode marketing jargon.
Medical education prepares doctors to diagnose, treat and care for people. It was never designed to teach you how to manage websites, Google, social media, content, WhatsApp, patient follow-up, referrals, agencies and marketing teams.
You should not have to spend your valuable clinical time becoming a marketer.
But you should understand the system you are paying for.
Every rupee spent on your clinic's marketing should have a purpose.
- Step 1Understand
- Step 2Plan
- Step 3Do or Delegate
- Step 4Review
You do not need to become a marketer. You need to become an informed owner of your clinic marketing system.
Experience behind the masterclass
Why Learn from Akhil Dave – The White Shirt Man?
This masterclass brings together more than 25 years of ground-level healthcare marketing, strategic consulting, hospital communication, doctor training, professional community building and hands-on implementation experience.
HMS Consultants
Founder & Principal Consultant
Healthcare marketing strategy and consulting.
Trizone India
Director
Marketing communication and digital systems for 60+ hospitals.
AHMP India Foundation
Founder Chairman
Advancing ethical healthcare marketing in India.
HMC Hub
Founder & Mentor
Learning and mentorship for healthcare marketers.
25+ Years
Healthcare marketing experience
54+ Healthcare Businesses
Consulted through HMS Consultants
60+ Hospitals
Supported through marketing and digital communication work at Trizone India
1,500+ Doctors
Trained and mentored during the last five years
- Associated with various medical associations
- Speaker at medical, healthcare, management and marketing conferences
- Guest faculty and mentor across healthcare and management institutions
- 1,500+ doctors trained and mentored during the last five years
From ground-level hospital marketing and outreach to leadership, consulting, mentoring and ecosystem building, Akhil has experienced healthcare marketing from the inside – not only from presentations or textbooks.
This masterclass does not teach doctors to chase trends. It helps them build clarity, protect professional credibility and make better marketing decisions.
Move from Random Marketing Activities to One Clear Clinic Marketing System
Before
- Random social-media posting
- Disconnected website and Google activity
- Unclear agency reports
- Inconsistent patient follow-up
- Unplanned camps and outreach
- Marketing decisions without priorities
After
- Clear positioning and priority services
- Connected website, Google, content and communication
- Defined team and agency responsibilities
- Better enquiry and follow-up systems
- Structured referral and outreach planning
- A personalised 90-day action roadmap
In three focused evenings, you will understand clinic marketing in its real, integrated sense – and begin building a system your practice can actually use.
The complete blueprint
Eight Practical Modules. One Integrated Clinic Marketing System.
Each module helps you understand one part of your marketing system, assess where your clinic stands and apply a practical tool, template or workflow.
Key learning: Marketing vs branding vs advertising vs sales; ethical healthcare communication; integrated marketing communication; priority services; geography; target patients; competition; differentiation; trust and credibility.
Included resources
- Clinic Marketing Health Check™
- Healthcare Marketing Foundation Guide
- Integrated Marketing Communication Map™
Key learning: Priority services; ideal patient groups; catchment; competition; positioning; core values; professional identity; patient journey; channel selection and 90-day priorities.
Included resources
- 90-Day Clinic Marketing Strategy Canvas™
- Patient Journey Map™
- Doctor and Clinic Positioning Mind Map™
- Clinic Growth Strategy Guide
Key learning: Clinic website structure; doctor profile; service pages; FAQs; trust elements; appointments; WhatsApp; Google Business Profile; reviews; Maps; local visibility; SEO, AEO and GEO fundamentals.
Included resources
- Doctor/Clinic Website Blueprint™
- Google Business Profile Checklist™
- SEO-AEO-GEO Starter Guide™
- Ready-to-Use Website Prompt Pack™
Key learning: Ethical use of Instagram, Facebook, LinkedIn and YouTube; content pillars; patient-friendly education; ideation; repurposing and monthly batching.
Included resources
- 30-Day Healthcare Content Planner™
- Content Idea and Prompt Book™
- Healthcare Hooks and Topic Library™
- Ethical Social Media Checklist™
Key learning: Enquiry handling; appointments; reminders; pre-visit and post-visit communication; follow-up; feedback; reviews; recall; CRM/HMIS basics; WhatsApp; privacy and consent awareness.
Included resources
- Patient Communication Journey Toolkit™
- Front Desk and Enquiry Handling SOP™
- WhatsApp Communication Template Pack™
- CRM/HMIS Selection Checklist™
Key learning: Referring doctors; professional networking; corporate HR; TPAs and insurance; societies; associations; camps; health talks; PRO activities; territory planning; follow-up and annual outreach planning.
Included resources
- 12-Month Outreach Calendar™
- Doctor Referral Mapping Sheet™
- Corporate and TPA Outreach Planner™
- PRO Tour and Activity Tracker™
- Outreach Prompt Pack™
Key learning: Clinic identity; signage; brochures; patient-education material; doctor profiles; in-clinic communication; talks; events; PR; articles; podcasts; interviews and local media.
Included resources
- Clinic Communication Audit™
- Branding and Marketing Material Planner™
- PR and Credibility Toolkit™
- Talk/Event Promotion Checklist™
- PR and Article Idea Prompt Book™
Key learning: Practical use of ChatGPT, Gemini, Lovable, Canva, VEED or equivalent tools for research, content, website drafting, presentations, patient education, competitor analysis, SOPs, repurposing and delegation.
Included resources
- Healthcare Marketing AI Prompt Library™
- One-Person Marketing Workflow™
- Recommended Tools and Use-Case Guide™
- Weekly AI-Assisted Marketing Routine™
AI remains an execution aid. It never replaces medical judgement, authenticity, ethical communication or marketing strategy.
You will not leave with eight disconnected folders
You Will Build My Clinic Marketing Playbook™
This is the primary tangible output of the program: one personalized working document that you progressively build across all eight modules for your own clinic or practice.
Your Personalized Clinic Marketing Playbook + First 90-Day Action Roadmap
My Clinic Marketing Playbook™
Personalized working system
12 connected components · including your First 90-Day Action Roadmap
- 01My Foundation
- 02My Positioning
- 03My Priority Audiences
- 04My Patient Journey
- 05My Digital Presence Plan
- 06My Content Strategy
- 07My Patient Engagement Plan
- 08My Outreach Plan
- 09My Branding and Communication Plan
- 10My AI and Technology Toolkit
- 11My Annual Marketing Operating Plan
- 12My First 90-Day Action Roadmap
I understand my clinic marketing, have my own plan, know what I can do myself, what my team can manage, what to outsource and how to review it.
Everything You Need to Learn, Apply and Continue
- Three live online evenings
- Approximately nine hours of interactive learning
- Eight practical modules
- 33 ready-to-use resources
- My Clinic Marketing Playbook™
- Lifetime Session Recording Access
- 30-day post-masterclass implementation support
- 30-minute personal Clinic Marketing Clarity Call with Akhil Dave – The White Shirt Man
- Certificate of Completion
A focused post-masterclass conversation to discuss your clinic's priorities, clarify next steps and review the direction of your 90-day roadmap. Scheduled by prior appointment and subject to mutually available time slots.
Three Focused Evenings Designed Around a Doctor's Working Day
- Day 1Monday, 28 September 20267:00 PM–10:00 PM IST
Foundation, strategy and digital presence
Modules 1–3
- Day 2Tuesday, 29 September 20267:00 PM–10:00 PM IST
Content, patient communication and outreach
Modules 4–6
- Day 3Wednesday, 30 September 20267:00 PM–10:00 PM IST
Brand, reputation, AI-assisted execution and Playbook integration
Modules 7–8 plus the 90-day roadmap
Unable to attend one or more live sessions? You will receive Lifetime Session Recording Access through HMC Hub.
September 2026 cohort
Choose Your Registration Phase
Complete learning + support package
- Eight live practical modules
- ₹20,000
- 33 ready-to-use resources and My Clinic Marketing Playbook™
- ₹4,000
- 30-day implementation support
- ₹2,000
- Personal 30-minute Clinic Marketing Clarity Call
- ₹2,000
- Lifetime Session Recording Access and Certificate of Completion
- ₹1,999
Total complete masterclass value
The component values above are reference values for the complete learning and support package. Your applicable cohort fee is determined by the registration date.
Founding Cohort
₹2,999
Until 5 Sep 2026
Closed / ended
Early-Bird Fee
₹3,999
6–15 Sep 2026 — ends 11:59 PM IST
Closed / ended
Regular Fee
₹4,999
16–28 Sep 2026 — closes 3:00 PM IST
Closed / ended
Registration for the September 2026 cohort has closed. Please write to us to be informed about the next cohort.
All registrations are non-refundable and non-transferable. If a participant cannot attend live, Lifetime Session Recording Access will be provided.
The Learning Continues After the Live Masterclass
30-Day Implementation Support
Continue clarifying and applying the Blueprint through HMC Hub during the 30-day post-masterclass support period.
Personal Clarity Call
One 30-minute post-masterclass Clinic Marketing Clarity Call with Akhil Dave – The White Shirt Man, scheduled by prior appointment.
Certificate of Completion
Receive a Certificate of Completion after completing all eight modules live or through the recordings and completing the First 90-Day Clinic Marketing Action Roadmap.
This Masterclass Is Designed for Doctors Who Want Clarity and Control
It is for
- Independent doctors and clinic owners
- Doctors starting or strengthening a private practice
- Doctors with limited marketing budgets
- Doctors who want one clinic team member to manage marketing more effectively
- Doctors already using an agency or freelancer
- Doctors seeking ethical visibility and stronger patient communication
It is not
- A generic digital-marketing certification
- A social-media influencer course
- A program promising guaranteed patients or revenue
- A course about dozens of AI tools
- A replacement for professional specialists where specialist execution is required
Frequently Asked Questions
No. Digital visibility is one part of the program. The masterclass covers positioning, patient communication, referrals, corporate and community outreach, reputation, content, websites, Google, team processes, agency management and AI-assisted execution as one integrated system.
No. The program is explained in practical, doctor-friendly language. The objective is to help you understand and manage the system, not turn you into a technical specialist.
No. You can use the Blueprint personally, through a clinic team member or while managing an agency or freelancer.
You will receive Lifetime Session Recording Access through HMC Hub. You may complete missed modules through the recordings.
Yes. The program includes 33 practical tools, templates, planners, checklists, workflows and prompt resources connected to the eight modules.
Yes. A Certificate of Completion will be provided after completing all eight modules live or through recordings and completing the First 90-Day Clinic Marketing Action Roadmap.
It is a post-masterclass Clinic Marketing Clarity Call with Akhil Dave – The White Shirt Man. It will be scheduled by prior appointment during the support period, subject to mutually available time slots.
No. All registrations are non-refundable and non-transferable. Lifetime Session Recording Access is provided if you cannot attend live.
Payment, enrolment, communication and learning access will be managed through the HMC Hub environment on TagMango.
Make an informed marketing decision
Understand Your Marketing Before You Spend More On It.
Before spending ₹20,000, ₹50,000 or ₹1 lakh on marketing, invest in clarity in understanding what you are paying for, what should be done by you, what your team can manage and what an agency should be accountable for.
A better marketing decision can be worth far more than the cost of this masterclass.
Knowing is Knowing and Doing is Doing.™
Understand Your Marketing Before You Spend More on Marketing.
Bring clarity to your clinic's positioning, visibility, patient communication, outreach, reputation, team and agency decisions – and leave with a practical system you can begin using immediately.
Akhil Dave –
The White Shirt Man28–30 September 2026 | 7:00 PM–10:00 PM IST | Live Online
Registration is closed for this cohort.
Lifetime Session Recording Access30-day implementation supportPersonal clarity callCertificate of Completion
